There are endless ways to finance your ideas, but there’s nothing like marketing a startup with a modest budget to encourage innovation. Limited funds give you an excuse to flex your creative muscle and truly share your vision with the world.  Don’t rely on the same old banner ads and Google reviews. Instead, try these eight marketing strategies to place the spotlight on your business. If you answer with a quick, “I’m an entrepreneur” (vague and a little diluted) or, “I run a small business” (makes people think of brick-and-mortar spots), you’re cheating yourself out of an opportunity to generate word-of-mouth marketing for your business.

Boostrapping builds character. There are endless ways to finance your ideas, but there’s nothing like marketing a startup with a modest budget to encourage innovation. Limited funds give you an excuse to flex your creative muscle and truly share your vision with the world.

Don’t rely on the same old banner ads and Google reviews. Instead, try these eight marketing strategies to place the spotlight on your business.

1. Share your central “why.”
2. Don’t just sell — engage.
3. Carve a niche and build industry credibility.
4. Help people discover your content.
5. Send out irresistible e-coupons.
6. Scratch their back, they’ll scratch yours.
7. Co-sponsor an event within your niche.

Your modest marketing budget doesn’t have to stop you from showcasing your startup. Leveraging connections, special events, skills and the Web can give your business a special twist. What creative marketing strategies have you used to spotlight your startup?

Matthew Toren is a serial entrepreneur, mentor, investor and co-founder of YoungEntrepreneur.com. He is co-author, with his brother Adam, of Kidpreneurs and Small Business, BIG Vision: Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right (Wiley). He’s based in Vancouver, B.C.

Read more… Via entrepreneur.com

Content Marketing, Content Strategy, Marketing, Marketing Strategies, Online Marketing